![]() The company’s agreement with the Bills includes sideline support technicians and an option to deploy accompanying sideline heaters that are safer than the traditional “torpedo’’ heaters used during frigid football games. The Buffalo Bills began utilizing Dragon Seats’ climate-controlled sideline benches during its game Sunday night against the Green Bay Packers after finalizing a multi-year deal heading into the colder portion of the NFL season.ĭragon Seats’ hybrid technology can both heat and cool a sideline bench, depending on weather conditions. ![]() ![]() Meshh’s devices, once placed inside a venue, could read WiFi signals from consumers’ smart phones to calculate data such as unique reach, linger time and repeat visits from fans at a given activation. Under Kim, Relo Metrics began partnering with Meshh, a f irm that uses a proprietary sensor to track behavioral analytics of consume r s at in-venue brand activations. Prasad replaces former CEO Brian Kim, who oversaw the company’s initial foray into the sports sponsorship space. Relo Metrics’ platform allows those teams and leagues - as well as leading brands - to swiftly track a sponsor’s exposure throughout live broadcasts, social media and streams. Prasad was most recently the chief strategy officer at LiveRamp TV, where he led the company’s broadcast activations and Data Plus Math measurement products, as well as spearheading partnerships with brands, agencies, media conglomerates, OTT/CTV platforms and cable and satellite providers.Īt Relo Metrics, which specializes in AI-infused sponsorship analytics, Prasad will be asked to grow the company’s burgeoning data insights that are deployed by teams in the NBA, MLB, NHL, NFL, CFL, Major League Rugby, the English Premier League and cycling entities. ![]() Sports sponsor ship intelligence platform Relo Metrics has named Jay Prasad as its new CEO. The founders of Scrimmage are Dan Taren and Matt Dever, two 25-year-olds who previously worked as financial analysts for Bank of America and Citigroup in New York. Sportsbooks compatible to sync user accounts with Scrimmage include DraftKings, FanDuel, Caesars, BetMGM, PointsBet, Barstool, PrizePicks, Underdog, WynnBet, Borgata and Fox Bet. Each time a user wins a bet at any of their sportsbook accounts, they will also be rewarded with crypto tokens that can be exchanged for USD. The Scrimmage app lets users buy an NFT to earn $SCRIM tokens and link their Scrimmage account to existing accounts they have with legal sports betting operators. Scrimmage has also received funding from Techstars, which included the startup in its Indianapolis Sports Accelerator held earlier this year. The funding round is led by Miami Marlins co-owner Roger Ehrenberg through his Eberg Capital and IA Ventures funds. Scrimmage, a Web3 wallet startup that rewards sports bettors with cryptocurrency, has raised a $600,000 pre-seed round ahead of the company’s launch planned for later this year. The series is being developed by Publicis Sport and Entertainment and college marketing firm Learfield, which holds multimedia rights for all 20 participating schools. Shrines of Glory is streaming on Samsung’s YouTube channel, as well as the social media outlets of Alabama, Michigan, Ohio State, Texas and Washington. The other colleges featured in the video series include Arkansas, Arizona, Baylor, Duke, Florida, Iowa, North Carolina, Oklahoma, Oregon, Penn State, Stanford, Tennessee, Virginia Tech, West Virginia and Wisconsin. Of the 20 colleges, five of them - Alabama, Michigan, Ohio State, Texas and Washington - have named Samsung their official consumer electronics television partner. The series highlights passionate “superfans” from each university and is part of Samsung’s digital ad campaign to promote its Neo QLED 4K televisions. Samsung is partnering with 20 Power Five college football programs to produce a new video series called “Shrines of Glory’’ that is streaming throughout this current season.
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